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About Us

We are a group of women dedicated to cultivating honest, valuable resources for the modern parent. We believe in sustainability, simplicity and weaving deep tradition back into our contemporary lives.

We cherish our families, and the people and planet who nurture us.



The mojo behind CHERISH:

Aaryn Leineke is our resident Doula with over 5 years of experience supporting and nourishing family and friends through their births, as well as volunteering her powerfully nurturing skills at bay area hospitals.

Courtney Ward is a stylish working Mom to an amazing toddler, our go-to for all things lifestyle, and for honest insights about raising a child and having a new family.

Erica Favela is a certified holistic nutritionist, natural foods chef, and former inner-city school teacher who brings her knowledge together to provide the most delicious, nutritious and fulfilling resources to expectant and new parents and their little ones. 

Rachel O'Reilly is a sustainability expert who conceived the idea of Cherish out of a desire to provide new parents with invaluable information presented in an authentic, beautiful and relatable way. Her focus is driving the collective vision of Cherish forward, and deepening its roots in the natural world.

 is a stylist and creative visionary who works with top brands by day and captures magical moments of friends and family in her "spare" time. She is responsible for the creative direction and the majority of images on Cherish.

Josie Curtis is a writer and editor who works on freelance projects outside of the 9-5 grind at a creative agency. She edits all copy and provides strategic content oversight for Cherish.

Thank you: Eothen Floral for flower styling, Katie Chirgotis, Whitney Morris and Jasmine Wallsmith for expertise. 

Heartfelt thanks to all of the mothers, expectant mothers, fathers, children, friends, sisters, partners, and bottles of wine who make Cherish possible!

All images © 2015-2016 Stephanie Crocker, unless otherwise noted.